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May 16, 2011
The Daily News Summary is a digest of significant news about Chrysler Group LLC from print, electronic and online media. It is produced by the Chrysler Communications News Resource Team. Today's summary includes these reports:
- Chrysler expects summer to sizzle because of new products
- Silence is golden in 2011 Chrysler 300
- Rugged Ram is ready to work
- 2011 Chrysler 200 Limited review
- Chrysler adopts new interactive Web advertising self-regulatory protocol
- Kravitz to appear in Wrangler ad
Chrysler expects summer to sizzle because of new products, Detroit Free Press, May 15
o Chrysler brand dealers say customers are responding to the company's redesigned cars and its marketing campaign, the Detroit Free Press said. "We've seen a huge increase in traffic as well as customer buying," said Alfred Flores, a dealer in Houston, the Free Press said. In dealers' eyes, the brand hasn't been this hot in years, thanks to clever marketing and a refreshed lineup, and they expect the summer to be strong -- especially with the redesigned Chrysler 300 starting to arrive in greater numbers and the Chrysler 200 convertible out just in time for warmer weather, the article said. Dealers also expect the next phase of Chrysler's successful "Imported from Detroit" advertising campaign, which initially starred rapper Eminem in a blockbuster Super Bowl ad, to keep the brand's image sizzling, the article said.
Silence is golden in 2011 Chrysler 300, San Antonio Express-News, May 13
o Simply put, this car just blew me away, wrote G. Chambers Williams, veteran automotive columnist for the San Antonio Express-News. The first thing I noticed was how extremely quiet this car was inside, even at interstate highway speeds, Chambers said. "I was convinced that it was a high-end model that had to have a hefty price tag, as it seemed as fancy, fast, sporty and quiet as any number of expensive luxury sedans I'd tested recently from Europe," Chambers said in the review. Inside, the base 300 is elegant as well as functional, the review said.
Rugged Ram is ready to work, Vancouver (Canada) Province, May 13
o The 2011 Dodge Ram continues to improve itself, finding ways to increase gas mileage without sacrificing performance, the Vancouver (Canada) Province said. When you climb into the cab of this vehicle you immediately notice the stitched leather on the dash, and wrapping the steering wheel, the paper said. The seats are big and comfortable and are heated and ventilated, the review said. The truck drives very well for a fullsized truck, and there's lots of room in the cab, the review said. Dodge has improved on an already decent truck, the review said.
2011 Chrysler 200 Limited review, Auto123.com, May 16
o The 200 delivers the level of quality and value that consumers have come to expect in this market, Auto123.com said. The competition between manufacturers to deliver in this market segment has never been more intense, and Chrysler has now stepped up to the batter's plate with the introduction of its mid-size 200 sedan, the website said. The 200 is more spacious inside than its outer dimensions telegraph, the review said. Chrysler has gone to great lengths to improve the quality, look and feel of their cabins of late, and the 200 is a good example of what they've accomplished, the review said. It delivered a remarkably smooth, absorbent ride, and it's a sure-footed sedan as well, the review said. There's little doubt that Chrysler 200 is among the best when it comes to high-value mid-size sedans, Auto123.com said.
Chrysler adopts new interactive Web advertising self-regulatory protocol, Autoremarketing.com, May 16
o In response to how online ad protocol is changing, Chrysler's entire interactive Web advertising campaign now has a full disclosure application, Autoremarketing.com said. The automaker says it's to inform consumers on how their information is being captured, the website said. Chrysler explained that each of its brands has become fully engaged in the use of this in-ad and website notification system, the article said. Along with telling consumers how their information can be utilized while online, the notification system can enable the consumer to opt-out of data used for behavioral advertising in order to ensure transparency as it relates to online advertising, the article said. Chrysler contends it's the first domestic manufacturer to sign up as an early adopter of this technology, the article said.
Kravitz to appear in Wrangler ad, Detroit Free Press, May 15
o Jeep® brand said that Lenny Kravitz will be featured in a national broadcast advertising campaign for the 2011 Jeep Wrangler, making Kravitz one of several high-profile musicians to appear in advertisements for Chrysler brands, the Detroit Free Press said. The Jeep commercial includes a new song, "Rock Star City Life," from Kravitz's upcoming album, "Black and White America," the Free Press said.
May 10th, 2011
DAILY GOOD NEWS FROM DALLAS DODGE CHRYSLER JEEP
Dallas, GA
The Daily News Summary is a digest of significant news about Chrysler Group LLC from print, electronic and online media. It is produced by the Chrysler Communications News Resource Team. Today's summary includes these reports:
- Chrysler truck brand to launch 'Guts. Glory. Ram.' tagline
- 2011 Dodge Charger
- The gangster gets rehabilitated
- 2011 Chrysler Town & Country review
- Chrysler 200 revives Sebring
- Chrysler expands 300 lineup for 2012 to six trim levels
- 2011 Jeep® Wrangler Rubicon 4X4: Iconic off-roader still delivers where it counts
Chrysler truck brand to launch 'Guts. Glory. Ram.' tagline, Automotive News, May 9
o Chrysler Group's Ram truck brand is launching a tagline as part of a second-year sponsorship of Churchill Downs and the Kentucky Derby, Automotive News said. The new tagline - "Guts. Glory. Ram." - pays homage to the history of the Ram brand, the paper said. Actor Sam Elliott will remain the voice of Ram, the article said. The Ram brand has not relied on a tagline since it was part of Dodge and shared "Grab Life by the Horns," the article said.
2011 Dodge Charger, Consumer Reports
o While a lot of recently-designed cars have reduced driver visibility, it's now easier to see out of the new Charger, Consumer Reports said on its website. The interior is simply a much more pleasant place to be, the article said. Chrysler's Uconnect controls use a big touch screen with large, clear on-screen "buttons" - coupled with redundant hard keys for common functions, it is a much easier interface to use than cross-town rival Ford's MyFord Touch system, the magazine said. Early impressions are that the transformed Charger is now a thoroughly competitive sedan, the article said.
The gangster gets rehabilitated, New York Times, May 6
o The 2011 Chrysler 300 has been restyled and now has a refined, soft-shouldered look, the New York Times said. The goal was to make the car look more upscale, and that target seems to have been achieved, the Times said. The 300's high-class underwear gives it composed, confident road manners, more like a Mercedes than a Chevy, the Times said. The latest 300 is undeniably a nicer car, the Times said.
2011 Chrysler Town & Country review, autoguide.com
o The improvements made to the 2011 T&C are worth crowing over - nearly everything inside and out is new, refined, tweaked and massaged to bring Chrysler's people-mover squarely into the 21st century, autoguide.com said. Functionally and aesthetically, the 2011 Town & Country is a win for Chrysler, the website said.
Chrysler 200 revives Sebring, Austin American-Statesman, May 6
o The 200 is a pleasant sedan aimed at a primarily suburban, middle-class market, the Austin (Texas) American-Statesman said. Sticker-to-sticker comparisons show competing sedans from Japan cost thousands more than similar 200s, the paper said. The 200's interior was a nice place to wait out a rush-hour traffic jam; even when traffic resumed freeway speeds, effective sound-dampening insulation limited road noise in the cabin, the paper said. The 200's steering and ride were far more comfortable and competent than the Sebring's, the paper said.
Chrysler expands 300 lineup for 2012 to six trim levels, Automotive News, May 6
o The automaker is doubling the 300 line for 2012 to six models -- keying on what Chrysler says is buyer lifestyles, Automotive News said. The expanded line for the 2012 model year is an effort to generate buzz and attract younger buyers, the paper said. The 300S aims at younger, urban-centric enthusiasts wanting a mixture of sophistication and street machine; the 300C Executive Series is what Chrysler calls the most luxurious sedan ever offered by the brand; and the 300 SRT8 returns, aimed at enthusiasts wanting a high-performance sedan, the paper said.
2011 Jeep® Wrangler Rubicon 4X4: Iconic off-roader still delivers where it counts, Portland (Ore.) Tribune, May 6
o The Wrangler is not a new version of an old car - it is a direct descendent of the original WWII Jeeps®, the Portland (Ore.) Tribune said. The Jeep is a blast to drive around town - engine is torquey and the visibility is great, encouraging a "damn the torpedos, full steam ahead" driving style that makes even short trips entertaining, the review said. Despite the fun, the Wrangler is intended for serious trail work - it easily handled the most severe of courses set up for the head-to-head test against off-road vehicles, boldly going where few of its competitors would even venture, the article said.
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